Influencers become millennial icons in new EdgeTV series
From influencers to icons, four skiers and hometown friends collaborated with online entertainment platform, EDGEtv in releasing the first of its 'Team EDGEtv' original series with the debut of the ultimate ski series 'Seeking Nirvana' today.
In an effort to make TV for millennials by millennials, the series was created after the network discovered and teamed up with the four popular Instagram influencers with 40K Instagram followers combined.
Seeking Nirvana features four 20-somethings Riley Leboe, Joe Schuster, Mike Henitiuk and Matt Margetts who leave their hometown and document their amazing adventures hiking in South America, the Rockies and more.
A promotion for the series, released February 9, 2016 garnered 83,000 views within the first week. Episodes of Seeking Nirvana, have been presented at various festivals to rave reviews, including most recently Banff Mountain Film Fest (2016) and Freshtival in Calgary (2016).
"Finding unique individuals and showcasing what they do is at the center of EDGEtv," noted chief content officer and executive producer, Lloyd Bryan Molander. "The programming mix at EDGEtv is multifaceted and we are dedicated to taking user generated content and cultivating it through our Influencer Generated Programming Initiative to create a Team EDGEtv original series."