Amazon Prime to launch in China without content streaming services

Amazon has revealed the details of its Prime service for China, which will focus on delivery of goods and ecommerce, rather than streaming films or original content.

Last Friday Amazon revealed that it would be charging a lower price of 388 yuan ($57) per year, compared with $99 in the US, but this would be so that customers could have free shipping for any transactions over 200 yuan, according to Bloomberg.

Amazon Prime has been a successful means of driving loyalty and repeat customers for the ecommerce and content giant in its home market of the US. In China, Amazon has its work cut out to rival Chinese ecommerce giant Alibaba and even other US rivals, such as Walmart in China.

Amazon has been active in China since 2006, and even launched on Alibaba’s Tmall last year, but hadn’t launched any of its member services.

According to Bloomberg, Amazon China representative Wu Shanhan said membership wouldn’t include access to any digital content. It leaves online streaming very much open to local players only, as Netflix announced it would be temporarily taking a hiatus on the country as regulatory issues in China were making it tough.