Last week, the CW Network and Tough Mudder – a brand best known for enabling people to compete in 10 to 12 mile obstacle course races - announced the launch of a new multi-platform, six-part series, that will debut on CW Seed and The CW in 2017.
The series will center on a team gearing up for a Tough Mudder competition and will highlight the personal motivations driving each participant. The documentary-style show will debut on CW Seed, The CW’s digital network, and the finale will be broadcast on the CW Network.
“Each year we hear hundreds of thousands of participants describe how the challenges of running a Tough Mudder has inspired and helped them overcome personal challenges and fears with the help of fellow Mudders through unbridled camaraderie and teamwork,” said Will Dean, Founder and Chief Executive Officer of Tough Mudder, Inc. “Tough Mudder is excited to partner with The CW Network as we continue to expand our brand through a concerted content strategy distributed through unique partnerships, live streaming, and social and digital media platforms. Our visually compelling content and stories told highlight why millions continue to flock to and engage with our brand, making us the leader in the active lifestyle category.”
Since its formation in 2010, Tough Mudder has expanded beyond its signature event to include Tough Mudder Half, Mudderella (geared toward women),; Fruit Shoot Mini Mudder (for children ages 7-12), Toughest Mudder Series (an overnight competition), and World’s Toughest Mudder (a 24-hour endurance competition).
Tough Mudder’s deal with the CW comes on the heels of a multi-year partnership with CBS, announced in August, that will provide an inside look at World’s Toughest Mother.