Some linguists sith(ted) through some messages scrawled in the ‘Aurebesh’ language in ads. After analysing the promotional materials, they pulled out a few choice messages that provide another layer to the marketing drive and tie in with the movie’s espionage theme.
These include: Join the Empire; Submit to our will; All power to the Empire; Crush the Rebellion in one swift stroke; This station is the ultimate power in the universe; There will be no one to stop us this time.
In addition to the hidden texts, the studio is giving US fans who take a selfie in front of the standees across the nation - using the #RogueIMAXsweeps - the chance to attend a preview screening in LA.
Nissan was the first brand (of many no doubt) to partner the movie - in a cinematic ad where a car is tested in a galactic war between the Rebels and Empire.