Interactive map by Impero brings Grim London’s dark history online this Halloween
London’s spine-chilling history is being brought to life this Halloween with the launch of Grim London – an interactive map that allows you to explore the dark underbelly of the capital’s past.
Created by independent digital creative agency Impero, the map allows viewers to search London by postcode and discover whether they are living on the site of a plague pit or baby farm, or across the street from the location of an infamous murder or execution.
While London's grim past is well documented, Michael Scantlebury, founder and creative director of Impero, believes the interactive map represents the first time the city’s darker history has been pulled together online.
He said: “They say you’re never more than three feet from a rat in London. But what about a faceless woman, or the remains of a burnt witch? We love making stuff, and we wanted to do something for Halloween. The more we looked into London’s grim history, the more we wanted to bring it to life. This interactive map is the perfect tool for learning about London’s stories and haunted past.”
Impero has offices in London, Sydney and Buenos Aires and works with clients such as Beefeater Gin, 7UP, Lindt Chocolates and The O2.
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