Creative Work of the Week: J. Walter Thompson London wins with captivating #breaktheroutine film
J. Walter Thompson London, Biscuit Filmworks and the National Centre for Domestic Violence, Victim Support’s captivating online film #BreakTheRoutine has won the support of The Drum readers to be crowned European Creative Work of the Week.
With figures showing that, on average, high-risk victims live with domestic abuse for over two years before getting specialist support, the film aims to show victims that help and support is available through the choreography of Sidi Cherkaoui and music of Ellie Goulding.
The film shows the hardships of an abusive relationship through dance, showing how trapped the woman is and how she feels there is no escape.
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