Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Quaker Oats hits East London with pop-up porridge shop with menus dictated by Instagram

The café will be at The Old Truman Brewery in East London until 30 October.

Quaker Oats has set up shop with an Oat Café to hit home the fact we're coming into ‘Porridge Season’.

The campaign will remind consumers that the optimal window for porridge consumption (supposedly) lasts during the gloomy British winter, when the clocks go back between 30 October and 26 March.

The café, housed in East London at The Old Truman Brewery between Friday 28 – 30 October, will serve dishes as they are dictated by Instagram, with likes on recipes serving as votes.

They will rotate every half an hour in accordance with the popularity of each dish.

To drive sales, the company has also released 12 unique recipes, including sweet, savoury, dairy and gluten-free options.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.