Star Wars: Rogue One Nissan Technology

Nissan tests updated 2017 Rogue in 'Star Wars' campaign


By Haley Velasco, Freelance journalist

October 28, 2016 | 3 min read

A long time ago, in a galaxy far, far away…

Nissan channeled its inner "Star Wars" nerd and revealed its Rogue One: A Star Wars Story marketing campaign for the updated 2017 Nissan Rogue.

In a promotion for the next movie, “Rogue One: A Star Wars Story,” which debuts on 16 December, Lucasfilm partnered with Nissan’s to create a 30-second ad, which had its debut Monday during "Monday Night Football."

"Nissan's new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they've never seen before,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. “Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan's industry-leading cars, trucks and SUVs brings."

The spot features a woman driving a Nissan Rogue through a “Star Wars” simulated battle, with elements from the series such as the zooming fighter aircrafts, Stormtroopers and explosions all in the “Nissan test facility.” To show the new and improved car elements, the car employs the emergency braking feature as the robot K-2SO bobbles into the road in front of the Nissan Rogue.

"Showcasing Nissan's advanced driver assistance systems in a simulated ... environment, raises awareness for the robust technology offering on the newly refreshed Nissan Rogue in a very different way," Tucker said. "The message pairs Nissan's brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help our customers safely take on whatever out-of-this-world obstacles that they may encounter."

The TV campaign will launch on Oct. 31 and will include a 30-second national spot, as well as a full 60-second hero version of the spot in theaters.

Among the movie's partners are also General Mills, Gillette, Nissan and Verizon.

Gillette also ran an ad showing how important a shaved face is when tackling the chores of the day - in the ad's case - a full scale Star Wars battle.

Similarly, Duracell has released its Star Wars creative underlining how toys help propel the imagination of children

Star Wars: Rogue One Nissan Technology

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