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Carmichael Lynch hires Lachlan Badenoch as CSO


By Kyle O'Brien, Creative Works Editor

October 28, 2016 | 2 min read

Minneapolis-based creative agency Carmichael Lynch has added to its leadership team, hiring Lachlan Badenoch as chief strategy officer.

Lynch brings 20 years experience to the position, joining the company after working with global brands such as Nintendo, Heinz, BMW Films and Nestle. He comes to Carmichael Lynch most recently after running an independent consultancy as well as working at Minneapolis strategy agency Zeus Jones.

“Lachlan has a proven, global track record of doing groundbreaking work and inspiring teams on all sides of the business,” said Carmichael Lynch President, Marcus Fischer. “He is an exciting addition to our leadership team, and we’re thrilled to have him bring his depth and breadth of experience to Carmichael Lynch.”

Badenoch was previously based in Paris directing global strategy for Publicis Groupe’s multi-market, multi-agency clients, and before that he was at Fallon Minneapolis where he served as Planning Director on the BMW, Brawny and Purina accounts. He started his strategy career at Leo Burnett London. His work has won awards at the One Show, Cannes Lions, Clios and Effies, among others.

“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions. They must span business decisions and marketing touch-points,” said Badenoch. “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”

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