The Body Shop's Christmas campaign aims to help restore the rainforest through its new customer commitment to those buying from a specially selected gift range.
The promise to restore a square foot of rainforest for each of the selected gifts between the start of November and Christmas Eve, will be promoted through 14 films, created by the retailer's retained creative agency Mr President. The films, each feature a jungle animal relaying their Christmas ordeals, are headed up with a hero film that showcases the ethical message and key products.
13 of the films have also been created specifically for Instagram and Facebook to promote the related products.
Arnaud Jeanteur, general manager International Brand of The Body Shop, commented: “With the launch of our Enrich Not Exploit Commitment, the start of our work building bio-bridges in Vietnam, and the launch of exciting new products, 2016 has been an important year for The Body Shop.
“Our Commitment is at the heart everything we do. With the Holidays being a key moment in everyone’s calendar we wanted to make this the central message in our campaign. We’re so excited for these films to be released into the wild. Hopefully they’ll bring seasonal joy, and help us protect vital parts of the world.”
The campaign is the first to run since the retailer launched its 'Enrich Not Exploit' commitment to become a more ethical company.
Thea Hamren, creative director at Mr. President, added: “This is definitely our wildest campaign yet for The Body Shop. It was key to bring their 'Enrich not Exploit' Commitment to life, in a relevant and entertaining way. And what better way than letting the animals we're protecting be our spokespeople? We've loved creating this humorous series of short films that really shows that at Christmas, it's a jungle out there”.
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