Twitter announces that it will shut Vine
Twitter has announced that it will shut down its struggling video-sharing service Vine in the “coming months”.
Vine will close in the coming months
The news comes on the same day that Twitter revealed that it will cut a tenth of its global workforce which many believe is intended to make a Wall Street buyout more appealing.
“Nothing is happening to the apps, website or your Vines today," Twitter said in a release, adding that users will be given notice prior to the platform’s closure and will be able to download their Vines before the app shuts for good.
The statement continued: “We think it’s important to still be able to watch all the incredible Vines that have been made.”
Vine has struggled recently following an exodos of many of its most popular creators how left for competitors such as Facebook, Instagram, and YouTube.
Research by Makerly published in July this year revealed that more than half of the platform’s top 9,725 accounts had failed to post any content since the start of 2016 or had deleted their profiles.
Twitter purchased the short-form video service in 2012 before it launched in 2013.