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Hootsuite hires first GM for Asia Pacific as it seeks seat at the table for digital transformation


By Charlotte McEleny | Asia Editor

October 27, 2016 | 2 min read

Hootsuite has ramped up its leadership in Asia Pacific by hiring Rich Meiklejohn as its first general manager for the region.

Hootsuite GM

Hootsuite hires first GM for Asia Pacific

Meiklejohn joins Hootsuite from a 25-year career spanning a wide range of software leadership roles. Most recently he was at Cognos, a business intelligence and performance management software company. He also drove APAC region growth for web-based customer service company eGain.

According to Hootsuite, it’s added 50% more staff to its Asia Pacific operation this year and has 2.5m users across brands including Woolworths, OCBC Bank, ANZ Bank, Alliance Bank Malaysia Berhad and Telekom Malaysia Berhad.

Meiklejohn said his role will be to drive Hootsuite’s position as being part of businesses digital transformation: “As I join Hootsuite, our APAC users are already sending over 10 million messages per month via our platform. The rapid growth of social, and a shift to transparent and authentic conversations between business and their customers have given rise to powerful, engaged digital communities. I look forward to leveraging my experience in Asia to enable more businesses in APAC to navigate their digital transformation with social media.”

It’s the latest in a series of announcements for the business, which is responding to a market need for social media to become better integrated with business goals. In the past month Hootsuite has announced a new global education program, surpassing 15 million users and a deal with six social advertising platforms, allowing it to manage paid social as well as earned.

Technology Digital Transformation Social Media

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Hootsuite is the most widely used platform for managing social media, loved by over 18 million customers in more than 175 countries. Founded in 2008, Hootsuite has 4,000+ enterprise customers and more than 80% of the Fortune 1000.

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