Scotch whisky brand Glenfiddich is reaching out to global whisky fans with an ‘experimental’ film series which it describes as exploring the ‘extremes of human intellect’.
Produced by creative agency Space the Glenfiddich Experimental Series launches in the form of a 60-second advert in support of the Glenfiddich IPA Experiment – a single m alt whisky finished in India Pale Ale (IPA) casks.
Defined by a repetitive soundtrack, a distinctive visual style and jarring imagery the piece seeks to elevate the golden tipple to an art form, throwing out clichéd tweed and tartan whisky staples in the process.
Launched online initially the campaign is set to make its way to TV screens on 8 November during Sky Atlantic’s Westworld before going on to appear on the small screen more broadly over the next six months, including a stint in the cinema.
The Experimental Series will be accompanied by social media, shopper, PR, experiential and on-trade activation approaches.