The Guardian US chief executive Eamonn Store, the Economist director of global data solutions Michelle Zitz and Dailymotion's programmatic sales and video consultant Thomas Shell will all appear at The Drum's Programmatic Punch event in New York next week.
Taking place over two days as part of ad:tech New York's line up, Programmatic Punch is The Drum's annual event exploring the trends and themes developing within the digital trading sector.
The agenda will cover topics such as transparency, programmatic video, TV advertising going programmatic and ad blocking among other issues being experienced by the sector.
Andy Oakes, managing director of The Drum, said: "We are extremely excited to be hosting Programmatic Punch in New York. Bringing one of our flagship events from London to a new city is always challenging but we've been blown away by the reaction from the market and how well ticket sales have gone. Personally, I'm looking forward to hosting the event, meeting the market and getting some great debate going."
Sponsoring the event this year will be Teads, Optimatic, Grapeshot, SpotX and Verta Media.
Further information on attending the event, which takes place at the Javits Center in New York over 2 and 3 November, can be found at the ad:tech NY website.