Hillary Clinton or Donald Trump? Tinder opens the US election up to the world with 'Swipe the Vote'
Americans will go to the polls on 8 November, but the rest of the world has been watching with bated breath ahead of the vote. Now, in an unlikely move they will be able to have their say – on Tinder.
Hillary Clinton or Donald Trump? Tinder opens the US election up to the world with 'Swipe the Vote'
The dating app is giving more than 15 countries the opportunity to swipe on some of the most important issues facing American voters to find out if they’re #WithHer or on the #TrumpTrain – and whether their stances truly match with the candidate they’ve been supporting.
In collaboration with non-profit organisation Rock the Vote, which looks to engage and build the political power of young people, Tinder will allow users in more than 15 countries will have the opportunity to swipe on some of the most important issues facing US citizens from immigration to climate change.
The 'Swipe The Vote' push follows on from several political efforts from Tinder, which teamed up with Bite the Ballot during the EU referendum to encourage young people to vote.
"The voices and opinions of our users are more important than ever - with this election marking the first time that nearly all millennials can vote," said Sean Rad, founder and chief executive of Tinder. "We are excited to be doing our part to educate and mobilize our users, in partnership with Rock the Vote, while driving global conversation and awareness about this historic election."
When singletons are presented with a 'Swipe the Vote' card they just have to tap on the image and swipe in the direction of the statements they agree with, and they can learn more about the issues covered by tapping on the card before they swipe. Before being matched with a candidate users will be asked who they are voting for on the day and will get the opportunity to see whether their choice is consistent with their swipes. After the big reveal Tinder-ers can learn more about their presidential match by tapping on their name, be it Donald Trump or Hillary Clinton.
The ‘Swipe the Vote’ poll will be available to users in the US, Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Japan, Korea, Mexico, Russia, Spain and the UK.