#GrabYourWallet campaign boycotting Ivanka Trump collection gains momentum as she aims to protect her brand
You can't fool fashionistas and as Ivanka Trump, daughter of Donald Trump, quietly distances herself from her father's controversial presidential campaign to focus on her brand, the move may be too little too late to stop the momentum of the #GrabYourWallet boycott started by Silicon Valley-based brand strategist Shannon Coulter.
The Ivanka Trump Collection is a $100m business comprising clothing, handbags, shoes and jewelry but Coulter stated that something about her perception of the nominee's daughter "changed for [her]" in the aftermath of that recording' of the conversation Donald Trump had inadvertantly recorded by Access Hollywood and then released on 11 Oct.
"If Ivanka Trump had distanced herself from the campaign, I would not be boycotting her," she said in an earlier report. Customers and companies are responding as tweets about the boycott, including tweets aimed at the retailers who carry Ivanka Trump products, have earned an estimated 1 million impressions on Twitter, according to Elle Magazine.
Trump finally commented on her father's lewd remarks on 18 October, calling them "clearly inappropriate and offensive" in a statement to Fast Company. For many who can't erase the presidential candidate's offensive statements about women from their minds, though, that's not enough.
At the Fortune conference, Ivanka said she thinks the word "surrogate," which has been attached to her in the national discourse about this campaign, is not accurate, according to Elle. Still, the contradiction between the ethos of her brand and the optics of her father's campaign were brought up during the talk. "My brand was launched far before the presidential cycle commenced and will continue long after," she explained.
Regardless of the extent of her affilliation with the campaign, she's had to reckon with the consequences even when it comes to her own shopping; for instance, Lady Grey Jewelry sent Trump a note along with an ear cuff she ordered online, saying the proceeds from her purchase would go to the American Immigration Council, the Everytown for Gun Safety Organization, and the Hillary Clinton campaign.