During this highly charged political season, there have been plenty of people utilizing technology to make a political point. Hillary Clinton’s campaign used a random date generator to make the “Way Back When” tool to compare dates in history of what she did compared to Trump.
Now, Jeff Goodby and Rich Silverstein, of Goodby Silverstein & Partners, have done some pro-bono-anti-Trump work that allows voters to make their own anti-Trump ads with HistoryIsWatching.com.
When you go to the site, you can use Facebook to connect to the tool, which stitches together a montage of Trump’s most cringeworthy quotes from his many interviews on the topics you’ve selected to create a shareable ad with your stamp of approval.
Just choose from topics ranging from women to the people of Syria, the people of Mexico, people with disabilities and others Trump has said disparaging things about over the campaign. The generator then puts the quotes in a logical thread says, “I refuse to vote for Donald Trump because I have too much respect for:” as it names off the topics you chose, ending it by tagging your Facebook photo and a “I’m ____ and I approve this message.” It’s the work of creative directors Danny Gonzalez and David Suarez.
“Trump has said some crazy-offensive things, so it’s pretty easy to use his words against him,” said Danny Gonzalez. “And on Facebook, people are always reposting other people’s videos,” added Suarez. “We wanted to give people a chance to make something of their own, something that says, ‘These are the things that matter most to me, and this is why I can’t vote for this guy.’”
The tool is meant to jab at Trump using the same style he uses for his campaign ads while showing that his style can be offensive to many.
This isn't the first time the San Francisco creative duo have put the screws to the Republican nominee. Earlier this summer, they created a video, "Our President," skewering Trump's antics.