Personalised logistics provider Carousel has launched a new website aimed at communicating the brand's distinctive voice.
Carousel appointed creative agency Yoyo to design and build the main website (on Umbraco), as well as designing print collateral to support its sales and marketing teams.
One of the key objectives of the new site is to communicate real customer value and Carousel’s three key points of differentiation: its people; its trusted network; and its advanced technology solutions. Each of these strengths is given its own dedicated area on the site, which also showcases Carousel's full service offering.
Graham Martin, Carousel’s chief executive officer, said of the launch: "Our new site has been developed with two key things in mind; to demonstrate our point of difference in the market and to provide simple, clear and accurate information about the services and solutions we offer. We know we’re not like any other logistics provider. We don’t do ‘standard’, we do ‘innovative’ and that’s what we wanted our new site to convey. The end product is a site that’s clever, friendly, playful and engaging, but also informative too. It brings together our expanding range of services, giving our clients and prospective clients a clear overview as well as acting as a valuable hub for those seeking help, advice and latest industry insight. We’re absolutely delighted with it.”
Jenny Kitchen, managing director at Yoyo Design, said: “We loved Carousel’s ambition from the first day we met. They have a built up an impressive company with clear long-term goals around growth and development.
“Being brought in during a period of change in positioning is always an exciting time; the possibilities are greater and the potential for improvement is even higher. Carousel embraced a radical change in their digital platform with an open mind and enthusiasm from start to finish. We’re all so pleased with the final result."
Yoyo Design is a Kent based creative agency with a focus on brand and digital solutions.