Apple chief hints at a more 'intense' move into TV content

Tim Cook, chief executive of Apple, has claimed that the company is circling TV content with "intense" interest, although he was coy about the finer details around the strategy.

Apple chief executive Tim Cook

During the company’s quarterly earnings call, Cook confirmed that it will be making a push into TV-programming with a suggested slew of original shows.

He added: “I would confirm that television has intense interest with me and many other people here. In terms of owning content and creating content, we have started with focusing on some original content, as you point out.

“We've got a few things going there that we've talked about. And I think it's a great opportunity for us both from a creation point of view and an ownership point of view. and so it's is an area that we're focused on.”

He added that Apple is open to acquisitions hinting that the company could use its substantial war kitty to buy its way into media, having been previously connected with a prospective Time Warner bid in 2015.

The company has made modest inroads into exclusive content, most prominently snapping up the rights to James Corden's Carpool Karaoke earlier this year.

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