UK Mail asks RBH to deliver ad campaign
UK Mail, one of the UK’s leading integrated postal operators, has appointed RBH Creative Communications Agency to develop an advertising campaign for their retail delivery service.
UK Mail's Midnight Order delivery service – an innovation which has been adopted by e-commerce fashion giants New Look and Missguided among others – will be promoted in the form of a trade press campaign and online film.
Assistant marketing communications manager for UK Mail, Millie Coutts, said of the appointment: “We are extremely excited to partner with RBH for our ‘Midnight Order’ campaign. The approach we are taking is both different and refreshing, as it incorporates our modernised branding and takes an alternative approach to traditional logistics advertising; enabling us to achieve stand-out in an extremely competitive industry.”
RBH creative directors, Woody and Vinny, commented: “We’re delighted to hook up with UK Mail at such an important time in their development. They’re currently experiencing unprecedented growth and are using this momentum to crack new clients and markets. Their energy and enthusiasm is infectious and we look forward to working closely together to help them realise their ambitions with a characteristically fresh RBH idea for a fresh-thinking client.”
Agency partner for RBH, Angel Gibbons said: “While RBH has a strong hold in fashion, retail and automotive, this latest new business win on the back of our recent appointment by Birmingham Airport signifies the broadening of our industry sectors as we continue to grow our content offering.”
RBH was established in 1995 and employs over 40 staff. Clients include Certsure, Duck and Cover, Grand Central Birmingham, Jaguar Land Rover, National Hairdressers Federation, Peugeot, Resorts World Birmingham and Wacoal.
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