Sony turns to Manchester city winger Leroy Sané to promote Xperia brand

Leroy Sane of Manchester City FC

Manchester City winger and German national player Leroy Sané has signed an advertising deal with Sony.

As part of the deal Sané will appear in a television ad campaign for Sony’s Xperia XZ and Xperia Z X Compact mobile phones.

Sané will help Sony target the wider European market given the Premier League club's growing popularity as a result of new manager, Pep Guardiola, joining the club this season and the growing expectations of City with the Champions League.

Sané isn't the first footballer to sign with Sony to promote their brand. Last year Real Madrid and Wales international star Gareth Bale was the official brand ambassador for the Xperia range of phones.

Man City itself has garnered a reputation for partnering with tech brands as part of its efforts to drive innovation across sponsorships and strengthen its global fanbase.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.