Facebook Media Donald Trump

Live From Trump Tower: Donald Trump launches exclusive Facebook Live nightly talk show


By Rebecca Stewart, Trends Editor

October 25, 2016 | 3 min read

Donald Trump has launched his own news show on Facebook Live in order to pedal pro-Trump coverage to the masses.

Donald Trump TV Facebook Live

Live From Trump Tower: Donald Trump launches exclusive Facebook Live nightly talk show

The 2016 Republican nominee broadcasted the first installment of his talk show-style real-time series last night order to bypass what his team called “strong left wing bias”.

Rather than starring the former Apprentice star, the show is fronted by campaign advisors Boris Epshteyn and Cliff Sims, as well as The Blaze commentator Tomi Lahren. Dubbed Live From Trump Tower, the program will be broadcast on Trump’s Facebook page every night at 6:30PM ET until Election Day.

If the first episode is anything to go by then viewers can expect Fox News-esque on-screen graphics with an anti-Hillary angle.

The move comes reports continue to circle about Trump’s desire to build his own media empire. Just last week the Financial Times said that Trump’s son-in-law and owner of the New York observer Jared Kushner had approached a top media industry dealbreaker about setting up a Trump TV network once the election is over.

Trump has denied his interest in starting a media empire, with Epshteyn telling Wired that the Facebook Live experiment was simply a way for the campaign to circumvent the mainstream media.

“We all know how strong the left wing media bias is. This is us delivering our message to voters,” he says. “It has nothing to do with Trump TV. It’s about using 21st century technology and communication in a way that’s effective.”

This isn’t the first time Trump has used Facebook Live, earlier this month the real estate mogul used the service to issue a public apology for making obscene boasts about how he leverages his fame to sexually prey on women.

Facebook Live’s credentials over traditional platforms have been recognised by other politicians and media outlets over the past six months with sites like BuzzFeed using it to host political debates.

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