Wayfair and A&E partner on shoppable TV series ‘The Way Home’
Wayfair and A&E Networks last week announced that they are teaming on a new series, The Way Home, that will be fully shoppable. The first episode premiered on Saturday.
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Hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi, the show will feature home décor DIY how-tos and room makeovers. All products highlighted in the show will be available for purchase aftewards on Wayfair.com.
“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vice president of brand marketing, Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.”
Wayfair and A&E will also be leveraging cross-device measurements solutions from Samba TV, tracking how linear audiences convert on Wayfair.com. Content and merchandising strategies will be altered throughout the season based on performance.
“A+E Networks is proud to collaborate with Wayfair on creating this exciting new business model,” said Amy Baker, EVP Ad Sales at A+E Networks. “Working closely with a marketer to co-create from the ground up, we were able to bring to life a truly innovative programming concept that incorporates storytelling, analytics and attribution."
