The Drum Awards Festival - Media

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By Michael Feeley | Founder and chief exec

October 24, 2016 | 2 min read

UK based travel operator Busabout has launched a new campaign video, created by Heehaw, promoting its range of tours available in 2017.

The launch video for their 2017 campaign saw Edinburgh-based video specialists Heehaw work closely with dozens of vloggers, collating hundreds of hours of footage from Busabout travellers.

Mally Graveson, Heehaw’s managing director, said “Busabout was our first ever customer back in 2000. We love the company and we love their brand of travel and adventure. Working with their marketing team and their amazing network of vloggers is just brilliant.

The Busabout experience.

“Busabout’s brand is constantly evolving to remain fresh and contemporary. Their image is full of energy and adventure and we always love collaborating with them to create a video that does their amazing brand justice. By creating a dynamic video which gives a first-hand perspective on the Busabout experience we worked to ensure our collaboration on this campaign fitted seamlessly into their brand for the 2016/2017 season.”

Amanda McCann, senior marketing manager at Busabout Travel, said: "It has been a pleasure working with Heehaw over the years. Always providing a professional piece of content that sums up our brand perfectly, whilebeing easy to work with and delivering within deadlines, Heehaw have always ‘got’ our brand and the content objectives."

Busabout offer flexible trips throughout Europe and focus primarily at the youth market, particularly the European music festival scene.

Marketing Heehaw Travel & Leisure

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Heehaw is a film, video and animation production company.  We are based in Edinburgh, Scotland and work with clients all around the world.

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