Read our new manifesto

Oct 19 - 23

Discuss, debate and discover the future of agencies

PlayStation partners with ESL in mainstream eSports push

esl_sony_playstation_tournaments.jpg

In a blog post Thursday, John Koller, Sony PlayStation’s vp of brand marketing announced that PlayStation is partnering with ESL on ‘Tournaments,’ a feature that will enable gamers to participate in contests for real prizes.

The first tournament kicks off this Thursday with NBA 2K17. Top three finishers of the 2K17 Major Tournament will win a prize pack featuring DualShock 4 and PlayStation gear.

As eSports continues to become more mainstream, features like ‘Tournaments’ will make it easier for less advanced players to enter the fray. Tournament entrants will need to create an ESL account, which will also give the company a wider base to market to.

To start, Tournaments will only support one on one matches.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis