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Instagram thought to be testing live video

Reports have emerged that Instagram is testing a Live video functionality.

Although Instagram has declined to comment on the reports, images on a Russian news site appear to show Live video embedded into the platform.A large red button reading "Go Insta!" seems to take people to the Live function.

The feature was apparently discovered by a user who was running the beta version of Instagram on Android.

It’s perhaps an unsurprising move from the Facebook-owned network. Facebook has invested heavily in Live and this week launched an advertising campaign in the UK and US in an effort to drive awareness and usage of the product.

It comes after Instagram introduced a Snapchat-esque format to the platform. The Stories function was designed to make it easier for users to capture and share their "daily moments".