Subaru ‘Make a Dog’s Day’ is Buzzfeed’s first Facebook Live for a brand
Buzzfeed has created a Facebook Live video for a brand partner for the first time as it looked to show the strength of live video on its platforms.
One of the many dogs that had their day 'made'
A Subaru branded video called ‘Make a Dog’s Day’ streamed on Thursday evening (21 October), for just over an hour – showing dogs having the time of their life.
Just what happy dogs have to do with a Japanese autobrand is hard to decipher but the creative, as of Friday morning, drummed up 205k views and 705 shares on Buzzfeed Animals, a page boasting nearly two million likes.
Jack Kelly, digital/social marketing manager of Subaru America, told Adage that if the content failed to spark, “we'll go back to the drawing board to do something that hopefully connects with people”.
"BuzzFeed knows their audience, so they're not going to steer us wrong in terms of what their audience is looking for."
Catch the video below.
It comes just days after the company unveiled two new branded content studios in the UK, teasing much more to come from Buzzfeed on this front.