Marketing Hillary Clinton Wikileaks

WikiLeaks publishes 84 rejected Clinton campaign slogans


By John Glenday | Reporter

October 20, 2016 | 4 min read

WikiLeaks has revealed 84 rejected Clinton campaign slogans grouped across eight different themes in the latest trove of insights to be gleaned from hacked emails emanating from campaign chairman John Podesta.

Providing new detail on the Democratic candidate's marketing and branding strategy the 85 slogans (including the winning phrase) are grouped into themes titled ‘fairness/families’, ‘fighter’, ‘basic bargain/making America work’, ‘strength’, results/count on’, ‘I it together’, ‘future forward’ and it’s about you’.

Rejected phrases included the likes of ‘Get ahead. Stay ahead’, ‘Lifting us up, moving us forward’ and ‘rise up’.

In the end however Clinton’s campaign team settled on ‘Stronger Together’ to lead their charge to the White House.

Here are the 85 unused Clinton campaign slogans:

  • Theme: Fairness/Families
  • A fair shot and a fair deal
  • Hillary - For Fairness. For Families.
  • Building a fairer future today
  • Fairness worth the fight
  • Fairness First.
  • Putting Fairness First
  • A fair chance for families
  • A fair fight for families
  • You've earned a fair shot
  • You've earned a fair chance
  • A fair chance to get ahead
  • Families first
  • Building a fairer future
  • Fairness for all our families
  • Theme: Fighter
  • Fighting for Fairness. Fighting for you.
  • She's got your back
  • Your family is her fight
  • Your family. Her fight
  • Your future is her fight
  • Your future. Her fight.
  • A force for families
  • No Quit
  • A fighting chance for families
  • Theme: Basic Bargain/Making America Work
  • Renewing America's promise
  • Renewing our basic bargain
  • A new promise for a new time
  • A better bargain for a better tomorrow
  • Get ahead. Stay ahead.
  • A better bargain. For all.
  • An America that works for you.
  • An America built for you.
  • A new bargain for a stronger America
  • Time for a better bargain.
  • Putting America to work for you
  • Making America work for you
  • A promise you can count on
  • Theme: Strength
  • Stronger together
  • A stronger tomorrow
  • Strength and fairness
  • Together we're strong
  • Strength you can count on
  • A stronger America working for you
  • The ideas we need and the strength to deliver
  • A stronger America for a new day
  • America's strength. America's promise.
  • American strength from American families
  • Stronger at home
  • For an America that leads
  • America gets strong when you get ahead
  • A stronger America one family at a time
  • Strength for all our families
  • Theme: Results/Count on
  • Real Fairness; Real Solutions
  • New Solutions Real Results
  • A new bargain we can count on.
  • Progress for the rest of us
  • Theme: In it together
  • Progress for people
  • Progress for all
  • Getting ahead together
  • Making America work. Together.
  • Moving Ahead. Together.
  • Theme: Future/Forward
  • Your future. Your terms.
  • Lifting us up. Moving us forward.
  • Building tomorrow's America
  • Building a better tomorrow
  • Our Families, Our Future
  • Secure the Future
  • A future worth fighting for
  • For your family. For America's future
  • Don't turn back
  • Keep moving
  • Move up
  • Rise Up
  • Own the future
  • Go further
  • Move ahead
  • Climb higher
  • Unleash opportunity
  • Theme: It's about you
  • It's about you. It's about time
  • It's about time…and it's about you.
  • It's about you.
  • Because your time is now
  • It's your turn
  • It's your time
  • It's your time
  • Next begins with you
Marketing Hillary Clinton Wikileaks

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