By John McCarthy, Opinion Editor

October 20, 2016 | 2 min read

Nintendo has unveiled its next generation console, the Switch, an attempt at bridging the home console and mobile gaming market with the one device.

The hybrid hardware’s marketing campaign will be centered around the proposition that it allows “gamers to play the same title wherever, whenever and with whomever they choose”. It kicks off with a three minute trailer (above).

As mobile gaming continues to grow, and Nintendo having already made impressive inroads into the domain with the success of Pokemon Go, the company looks to have realized that it can amass a larger games library if its handheld and home console hardware can run the same titles.

It's been long rumoured that the company has been working on an adaptable controller/console after doing so - to a degree - with the Wii U's tablet controller.

Nintendo Switch

The Switch will also channel nostalgia, no doubt a cornerstone of the company’s appeal, with a return to cartridges, milking the retro titles of the NES, SNES and N64 eras.

The hardware’s first promotional video hinted at numerous launch titles including Mario and Zelda.

With its new mobile state, Nintendo could gain a leg up on rivals PlayStation and Xbox with the argument players can utilise the Switch 24/7 whereas the PS4 and Xbox One firmly remain home consoles.

The company's future is in the balance after the less than stellar performance of its previous console the Wii U.

The console will release March 2017.

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