Earlier today at MIPCOM, Vimeo announced that it has partnered with Lionsgate to launch a global television storefront.
Lionsgate will be the first Hollywood studio to provide content to the venture including series such as “Orange is the New Black,” “Casual,” “The Royals,” “Mad Men” and “Weeds.”
“As audiences across the globe continue to shift towards online viewing, Vimeo is taking a leadership role, establishing our On Demand storefront as the world’s first transactional service to offer premium television on a truly global basis” said Sam Toles, Senior Vice President, Programming, Vimeo.
Vimeo also announced a partnership with Starz to make available shows like “The Girlfriend Experience,” “Ash vs Evil Dead” and “Black Sails” in the new global TV store.
“We’re truly excited to be partnering with Lionsgate and now Starz to offer their content and today’s launch marks a huge expansion for our offering of premium programming,” Toles said.
The Vimeo service is one of the first to deliver premium scripted U.S. content to consumers in over 150 countries.
“Vimeo is undoubtedly one of the most cutting-edge online video platforms and Starz is very pleased to join Lionsgate in agreeing to provide content to Vimeo’s storefront. With this agreement, Starz will make available for purchase three of its most powerful and compelling STARZ Original series for consumers around the world,” said Jeffrey Hirsch, Chief Operating Officer at Starz.