Shazam, which totals 120 million active monthly users and has been downloaded one billion times since 1999, has partnered with Portland-based startup Vadio to create in-app music video channels.
“We continually look for new ways to expand the way in which our users can discover music,” said Greg Glenday, chief revenue officer, Shazam. “We want to give fans a great reason to spend more time with Shazam by giving them access to a rich and immersive music video experience. In turn, this creates new revenue opportunities for artists and, moreover, powerful ways of gaining exposure for brands.”
Vadio – a hybrid of the words 'video' and 'radio' — brings music videos to any destination, including desktop, mobile or smart TV.
When a user identifies a song using Shazam, the thumbnail of the music video will display on the song’s Shazam page. The user will click on the thumbnail for the video to play, which will bring other relevant videos via Vadio.
“Shazam is the quintessential destination for music discovery,” said Bryce Clemmer, co-founder and chief executive at Vadio. “By incorporating high quality video into Shazam, brands and artists can visually tell their stories to a global audience in ways not possible before on a major music destination.”
The video channels within Vadio can be built by editors, created using trending data or curated by marketers targeting a certain audience.
Shazam also recently announced another product innovation. Through iMessage, users can now look up songs and send song names and previews to friends without leaving their messages.
Additionally, the music service also integrated with Google Play Music, to allow users to listen, buy, or start a station using the last song that they identified with Shazam.