Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

J Walter Thompson CEO outlines how she would have marketed an anti-Brexit campaign to 'sell the benefits'

JWT CEO Tamara Ingram

J Walter Thompson chief executive Tamara Ingram, a Brit now living in the US, said she would have marketed an anti-Brexit campaign to “sell the benefits” of the EU, calling the Remain campaign’s attempt to convince voters to stay “shameful”.

Speaking at the 2016 Fortune Most Powerful Women Summit in California, the advertising chief said she would have shown what it means to have “extraordinary immigration, fantastic medicine, wonderful arts and economic growth”.

“No one went to idealism of what it means to be connected in the world. It was a shameful campaign,” she said.

Addressing a US audience during the one of the country's most notorious presidential battles, Ingram said: “I feel deadly ashamed every day of the politics and the populism we live in.”

Ingram took up the role as chief executive of JWT in March following Gustavo Martinez’s resignation in the midst of a lawsuit between him and former employee who accused the boss of racist and sexist behaviour.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis