Dyson Technology

Dyson sets cryptic challenge to hoover up the best talent


By John McCarthy, Opinion Editor

October 19, 2016 | 2 min read

Vacuum company Dyson is looking to cultivate its next generation of talent by setting a series of cryptic challenges to attract “bright minds, with great ambition and a passion for problem solving”.

Dyson Rethinkers

Dyson Rethinkers

The activity, created by Livity, is called ReThinkers with the first of four recruitment challenges available to try here.

The company says that the scheme will help promote the new roles in addition to attracting inquisitive talent, as part of its 2014 pledge to hire 3,000 new staff members in four years.

Those who crack the four challenges, will win a paid-for trip to Dyson’s tech campus in Wiltshire to meet chief executive Max Conze.

He said: “Through wrong thinking and a passion for problem solving Dyson develops technology that works better. It is vital that we continue to find bright, questioning minds to help us continue to grow and expand. These challenges are set to do exactly that.”

The campaign is somewhat reminiscent of GCHQ’s crafty puzzle-based recruitment drive, where it tasked cryptographers with cracking select mysteries in exchange for a chance of a job.

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