Delta partners with Lands’ End, Zac Posen to create new uniforms
Plum, graphite and cardinal will be Delta’s new signature colors as the airline partnered with Lands’ End and designer Zac Posen to create 60,000 new employee uniforms, revealed in an event in Atlanta on Tuesday.
Delta partners with Lands’ End, designer Zac Posen to create 60,000 new flight team uniforms / Courtesy of @Delta on Twitter
Employees working as ticket and gate agents, at the Sky Club and in-flight will sport the outfits inspired by Posen's designs and his color palette.
"The new uniform collection will be a strong brand statement and builds on our team members' sense of pride as they serve our customers around the world," said Gil West, senior executive vice president and chief operating officer, Delta, in a statement. "Fit, form, function and style are all integral to the uniforms for Delta people, and Lands' End is the right partner to deliver on these things."
Delta employees are to be given a set of points so they can pick their outfits from options such as dresses, skirts and blazers, coats, shirts and pants.
"This exciting project has leveraged the strengths of the Lands' End team with the thoughtful and meticulous attention to detail they have put into the fit, function and design of the below-wing apparel collection to support the uniform needs of Delta," said Joe Ferreri, Senior Vice President, Lands' End Outfitters, in a statement. "We are honored to collaborate with Delta Air Lines and be the supplier of their below-wing and above-wing uniforms."
To design the pieces, Posen worked with 24 Delta staff members and received and analyzed feedback from 20,000 employees, according to The New York Times. Since the release of the samples, a test group of 1,000 flight attendants, airport service agents and ground-support personnel will act as a sample group to test the pieces out. The final adoption will take place by 2018.
Delta Airlines joins the other big two, American Airlines and United, in updating their flight team’s look. American Airlines updated their look in September for the first time in over three decades. United is also getting in on the action and theirs will hit the field in 2017.