Marketing Internet of Things Mobile App

Australian brand A.H. Beard has made a smartphone-controlled ‘future-proof’ bed

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By Charlotte McEleny | Asia Editor

October 19, 2016 | 2 min read

A.H. Beard has developed the Sleepsense bed that can change with a user's needs, controlled by a smartphone app.

Sleepsense bed

Sleepsense bed

The company, alongside digital product studio Mentally Friendly, created the bed because it realised that although mattresses last around a decade, they don’t change to the needs of the user at any stage in their life cycle.

The Sleepsense bed is therefore responsive, via an in-built sleep tracker and can be controlled and changed via a smartphone app. The bed can also be tailored to each side of the bed, making it suitable for couples.

Sleepsense app

Nick Gower, co-founder and product director at Mentally Friendly, said: “While there’s been innovation in many of the products we use in our daily lives, making them more responsive to our needs, the bed and mattress have not been one of them. Sleepsense is the answer to that need and combines customer centric design and technology to meet the changing demands of users.”

“Through the app, users can control every aspect of the bed and mattress as well as monitoring the quality of their sleep which is the first time all three elements have been brought together in one easy to use interface,” he added.

The product has now launched and is available to buy in Harvey Norman and Domain stores in Australia.

Sleepsense bed
Marketing Internet of Things Mobile App

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