New Look launches promo campaign with Brass
Leading fast-fashion retail brand New Look this week launched its new AW16 promotional campaign online and across more than 600 retail stores in the UK and Republic of Ireland (ROI). Created by Brass, New Look’s newly appointed shopper and promotional marketing agency, the campaign encourages customers to ‘Shop Styles, Get Prizes’ with £1m of style prizes to be won.
Brass agency’s dedicated shopper marketing team created and delivered the campaign to help New Look engage with its shoppers in-store, online and on mobile. Tasked with increasing transaction levels, Brass developed a marketing campaign prompting customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code.
Brass created in-store POS and built the promotional website, allowing customers to enter for a chance to win some great prizes from one of three different prize worlds; Fashion, Fun and Getaways. Entrants not lucky enough to win a main prize walk away with a ‘25% off’ voucher.
In order to provide a robust proof of purchase mechanic without the need for ePOS integration, Brass partnered with Snipp Interactive, global leaders in receipt processing to validate the photographed receipts.
Nicky Haddow, New Look senior trading manager UK & ROI, said: “Brass impressed us with an innovative digital concept which shows real insight into our target customers shopping habits and behaviours. We believe this proposition will give great stand out for peak trading this year.”
Following Brass’ recent appointment by New Look, and the launch of the new campaign, Brass managing partner Paul McGann, said: “In a fiercely competitive fashion market, the new stylish multi-channel campaign for New Look has huge standout; adding value and engaging a wide range of shoppers. We’re thrilled that New Look chose to work with Brass and join our growing list of shopper clients for which we create innovate, profitable and award-winning campaigns.”
The Brass Shopper Marketing team, based in Leeds, also works with brands such as Haribo and Kellogg’s and recently a number of awards for its ‘Meet the Minions’ campaign for Soreen.
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