Iris underlines B2B commitment with the launch of Work Life

Richard Perry

Iris is looking to capture B2B clients with the launch of a specially created department called Work Life.

The department is built to draw new B2B focused clients and support those already in the network, with the proposition that it will draw talent and expertise from business consultancy arm iris Concise, and from recent acquisitions and investments Founded, Pepper and Unrival.

Richard Perry, partner, Iris, said: "We’re launching Work Life as an open invitation to bright and ambitious business marketers who aspire for their brands to become much more than just a credible choice in their categories, but who want greater clarity and creativity of thought, a better blend of capability and more agility of action to help them realize the commercial benefits of building a ‘participation brand’”.

Work Life will be led by Iris partners Richard Perry and Richard Mabbot in London, with centres in San Francisco, Chicago, New York, Munich, Singapore and Sydney.

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