The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

B2B Marketing Marketing

Iris underlines B2B commitment with the launch of Work Life

Author

By John McCarthy, Opinion Editor

October 18, 2016 | 2 min read

Iris is looking to capture B2B clients with the launch of a specially created department called Work Life.

Richard Perry

Richard Perry

The department is built to draw new B2B focused clients and support those already in the network, with the proposition that it will draw talent and expertise from business consultancy arm iris Concise, and from recent acquisitions and investments Founded, Pepper and Unrival.

Richard Perry, partner, Iris, said: "We’re launching Work Life as an open invitation to bright and ambitious business marketers who aspire for their brands to become much more than just a credible choice in their categories, but who want greater clarity and creativity of thought, a better blend of capability and more agility of action to help them realize the commercial benefits of building a ‘participation brand’”.

Work Life will be led by Iris partners Richard Perry and Richard Mabbot in London, with centres in San Francisco, Chicago, New York, Munich, Singapore and Sydney.

B2B Marketing Marketing

Content created with:

Iris

We know safe is dangerous. We work with ambitious clients to create a bold way forward out of change, challenge and disruption.

Find out more

More from B2B Marketing

View all

Trending

Industry insights

View all
Add your own content +