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Gaming brand Razer acquires George Lucas-founded THX

Entertainment company THX has been acquired by gaming brand Razer.

Entertainment company THX said gaming lifestyle brand Razer has acquired the majority of its assets “and brought [on board] the management and employees of the company.”

In a press release, THX said it will continue to operate independently under its own management and “apart from the ongoing business of its parent company.”

Terms of the deal were not disclosed.

THX said it will maintain its core mission, which is “to provide quality entertainment experiences in the cinema, in the home and on the go – while simultaneously being propelled into new categories in order to address evolving consumer needs.”

Founded by filmmaker George Lucas in 1983, THX said it was “born out of the Star Wars legacy” and has since expanded its certification categories past studios and cinemas to include consumer electronics, content, automotive systems and THX Live!, a live-entertainment certification program that premiered during Beyoncé’s 2016 Formation World Tour.

THX said its certification programs are “an assurance to consumers of uncompromised quality, as well as best-in-class performance and consistency, in order to truthfully deliver the artist’s vision to audiences around the globe.”

Moving forward, THX said it will focus on the expansion of its current certification program to include new technologies, such as immersive audio and HDR and the introduction of new programs, such as headphone certification and augmented reality and virtual reality experiences and their enabling devices.

"This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently,” said Razer CEO Min-Liang Tan in the release.

"With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audiovisual experiences to audiences worldwide,” said Laurie Fincham, senior vice president of audio research and development at THX, in a statement.

Razer, whose products include user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices, says it is “transforming the way people play games, engage with other gamers and identify with the gamer lifestyle” and “continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.”

Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management.

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