Clipper tea appoints Aesop as lead creative agency
Fairtrade and organic tea brand Clipper has appointed Aesop as its lead creative agency following a competitive pitch.
Clipper tea appoints Aesop as lead creative agency
The Wessanen-owned brand, which previously worked with BBH London, is poised to launch an integrated campaign in November 2016 which will include print, outdoor, experiential, social and retail activations.
The new marketing drive will focus on Clipper’s blend expertise and taste across its range of products.
"Aesop demonstrated a thorough understanding of Clipper and nailed the brief," explained Gill Green, Wessanen's marketing director. "With bags of creative flair, smart insights driven by the agency’s storytelling model and a shared ambition for Clipper - we are looking forward to bringing more surprise and delight to British tea drinkers."