The founder of dark humoured party game Cards Against Humanity (CAH), is continuing his campaign against Donald Trump via his Super Pac, The Nuisance Committee, with a series of billboard media buys.
Max Temkin, co-founder of CAH, has built upon his game's anti-Trump activity (including specially created card packs), with an obscure ad campaign, targeted towards younger games, denigrating the Republican candidate.
Reports have emerged of billboards cropping up in Orlando, Florida: "Donald Trump mains Hanzo and complains about team comp in all chat."
— Darkwraith Nid (@NidtheDragon) October 14, 2016
If that makes very little sense to you, you’re not alone – it is in fact a reference to the multiplayer shooter videogame Overwatch. ‘Hanzo’ is a character in the game, that Slate reports is usually adopted by gritty loners, who play by their own rules. ‘Main’ means uses and the rest of the tagline should fall into place.
In short, it’s stating that Trump is not a team player, directing viewers to the to the site TrumpIsNotATeamPlayer.
A spokesperson for the super PAC, told Slate: “We're trying to remind college students, young people, gamers that they need to stand up and be counted. And this is the 'it' game right now.”