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Bosch implements Athlet TomTom Spark promotion with help from TLC Marketing UK

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By Jessica Davis, Consultant Journalist

October 18, 2016 | 2 min read

Bosch has hired London based promotional marketing agency, TLC Marketing UK, to attract customers through the nation’s love of sport and fitness.

Bosch, the world’s leading supplier of technology and services, is tapping into the increasingly popular health market and meeting new customer needs for cross-functional activity.

TLC Marketing UK has implemented a reward system, in which Bosch customers receive a free TomTom Spark Music fitness watch worth £149.99 when they purchase a Bosch Athlet vacuum. The TomTom Spark GPS fitness watch can accurately monitor performance and heart rate while the user simultaneously enjoys listening to their favourite housework singalongs, installed on their new device. The promotion is valid across the range of Athlet Cordless vacuum cleaners*.

Rebecca Ness, trade marketing manager at Bosch, says: “This is a great example of how we make consumers lives easier and turn everyday tasks into pleasant and fun experiences, while simultaneously tapping into current health trends.”

Martin Covill, business director at TLC Marketing, says: “The Bosch Athlet TomTom Spark promotion is an innovative way to attract Bosch customers. Brands are starting to take advantage of the current digital health trend and so we wanted to reward Bosch customers with a high quality gift they can use any time, for any activity. As the Athlet is cordless, the TomTom Spark will accurately track your performance while doing the vacuuming, making housework that little more rewarding."

The campaign will be communicated through POS and run from 29th September to 27th October 2016.

* BCH65MSGB / BCH65MGKGB / BCH65TRPGB / BCH625KTGB / BCH6256KGB / BCH6ATH1GB / BCH625K2GB / BCH6PETGB / BCH62560GB
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