The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet of the Apes
Animated sitcom, The Simpsons first launched on Fox in 1989, and during that 27-year run much of the pioneering technology it has mocked or parodied has come into being.
To celebrate its 600th episode, (and the 27th Treehouse of Horror Halloween special), the Simpsons has released a unique virtual reality experience for iOS and Android smartphones.
The Simpsons VR
Via the Google Spotlight Stories app, the 'Planet of the Couches' parody, shows the Simpsons hunted by the very sofa they so frequently lounge upon in the opening skit.
The 360-degree video is compatible with the Google Cardboard viewer and other headsets, with Google having an integral part in its creation.
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The video was made available for download after the show aired in the US on Sunday (16 October).
Below is some footage from the experience as captured by YouTuber MCRJ45.