Sky Sports suffers 19 per cent drop in Premier League audiences

Sky Sport

Sky Sports has seen audiences for live Premier League matches collapse by close to a fifth following a precipitous 19 per cent decline in the number of viewers tuning in for flagship broadcasts year-on-year.

The shock ratings dip comes in the first season of a mammoth £5bn rights deal with both Sky and BT Sport divvying up games between them over the next three years.

A Sky spokesperson remarked: “It is a premature comparison when several high-profile matches such as Liverpool v Manchester United have yet to air on Sky Sports. We have shown the top 10 most viewed PL games so far this season.”

Seeking explanations for the mass turn off Sky has pinned the blame on a hot summer, distraction of the Olympics and the growing prevalence of illegal streaming but this hasn’t stopped alarm bells from ringing across the Premier League and rights holders.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.