MapQuest goes pink for Breast Cancer Awareness Month

Mapquest goes pink for breast cancer

If your map search looks a little pink lately, it’s because MapQuest is calling attention to Breast Cancer Awareness Month. The mapping website is donating to Young Survival Coalition (YSC) for every route generated during the month of October, up to $50,000, through its new interactive mapping program, “Maps for Mammos.”

The site encourages people to map out their route then dedicate that route to a survivor or someone who has been affected by breast cancer. Here’s how it works: visit MapQuest, click on “Get Directions,” then input your “Where are you starting?” and “Where are you going” information; choose your route and click “View Route Directions,” click on the pink “Share and dedicate your route” button and choose how you want to share your dedication – email, social media or text.

"One out of every eight women will be diagnosed with breast cancer in her lifetime. Since nearly 60% of our users are women we are working to create awareness around a topic that is so relevant. Our hope is that more awareness will lead to more early detection and eventually a cure," said Brian McMahon, senior vice president and general manager at MapQuest. "In addition, breast cancer is the most common cancer in women ages 15 to 39 and we are thrilled to partner with Young Survival Coalition, an organization dedicated to offering resources and outreach to women affected by this disease."

The Young Survival Coalition was founded in 1998 by three young survivors of breast cancer, with a mission to raise awareness and support of young women survivors. YSC provides free resources, connections and educational materials so young women with breast cancer feel supported, empowered and hopeful. The organization seeks to educate and influence the medical, research and legislative communities to address breast cancer in young women and to ensure that no young woman faces breast cancer alone.

"We are so thrilled to partner with MapQuest this year on their ‘Maps for Mammos’ campaign. It’s a great way to spread awareness and honor those who have been affected by the disease. We are grateful for their dedication and support," said Jennifer Merschdorf, CEO of YSC and breast cancer survivor.

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