Edelman Digital is looking to gain more expertise so that it can carry out lead agency briefs making senior hires in its Asia Pacific, Middle East and Africa (APACMEA) business, primarily to drive better efficiencies and integration for the business, as well as boost its paid media credentials.
The PR and communications firm has hired Martin Shaw as performance EVP, who will be charged with driving the paid media and data, analytics and reporting teams in the region for Edelman Digital from its Hong Kong office. Alongside this the company has brought on Stuart Edwards as COO for Edelman Digital in the region, with responsibility for improving integration and efficiency from its Sydney office.
Both will report to Gavin Coombes, president of Edelman Digital APACMEA, who said: “We are embarking on the adoption of a product strategy and the integration of Digital and Brand talent into consolidated teams and united leadership to accelerate the evolution of our business.”
“This will put us in a stronger position to deliver lead agency remits and ensure all client work meets the demands of a changing market. Martin’s experience as a digital pioneer gives him a unique perspective on digital marketing’s present and future, while Stuart’s experience of quickly turning businesses around and regional point of view will help navigate the opportunities and challenges of each market,” he said.
Shaw joins from a background of media agency roles, most recently he was at Maxus, where he was head of digital for APAC. Prior to that he held roles at Mindshare, i-level and OMD in the UK and Asia.
Edwards has been promoted from his role as MD of Edelman Digital Australia, where he had been since 2015. Prior to that he worked at Profero, initially as the head of user experience and technology in Australia and then as managing director, Southeast Asia.