Virgin America promotes first class flights with phone-charging, Wi-Fi sneakers
Helping users experience all Virgin first class has to offer "without ever leaving the ground" is the first class shoe, which comes with white Italian leather, mood lighting, Wi-Fi, a phone charger and a tiny screen.
One pair was created by agency Eleven. These will be placed for sale on eBay with the proceeds to go to Soles4Souls, a charity focused on distributing clothing and shoes to the poor.
Mike McKay, chief creative officer at Eleven, told Creativity Online: "Virgin America fliers are fashionable, sophisticated, and almost impossible to reach with traditional advertising. But we knew sneaker trends were very popular with our target audience.
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"So we wanted to showcase the airline's features in a unique way - so our target would actually take notice."
The PR drive comes as the company comes closer to an acquisition with Alaska Airlines Group.