PlayStation marketing chief believes time is right for mainstream VR
PlayStation marketing chief John Koller has unsurprisingly stated that the Japanese electronics giant is dipping its toes in VR waters ‘at the right time' as the company begins a global roll-out of its PSVR device.
The PSVR was the first VR machine to hit the mainstream and the eighth major hardware launch by the brand since the original PlayStation in 1995. It harbours hopes of kick-starting a much hyper VR revolution.
Speaking to VentureBeat, Koller said: “We started the journey with VR four years ago. What type of content can we provide? What will we evolve it into? There was no education at the time. No one had even tried it."
Explaining how he hopes this will revolutionise VR in the gaming industry, He said: "We think it’s a step towards that ultimate goal. We are really excited for it. This has been a journey for the company; this has been a journey for VR, certainly. I think we are launching it at the right time and it’s a good innovation story.”
During his in depth piece Koller also pledged long-term support for the nascent platform in the years ahead, a key bone of contention for owners of the PlayStation Vita handheld which Sony largely abandoned when sales disappointed.
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