CoverGirl names James Charles as first ever CoverBoy
CoverGirl, one of the most iconic makeup brands, named James Charles as their first ever CoverBoy. James Charles, 17 years old, is the newest face of the brand, as well as being a social media makeup tutorial superstar.
CoverGirls "are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," CoverGirl said in a statement. "One year ago, [James Charles] boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."
A video posted by JAMES CHARLES (@jcharlesbeauty) on
James Charles will get the opportunity to work with brand ambassador Katy Perry and be featured in print, TV and digital ads, which they announced on Instagrams.
“I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good,” James Charles (@jcharlesbeauty) posted on Instagram.
Over the last year, he has gained over 430,000 Instagram followers with his makeup tutorials.
A photo posted by KATY PERRY (@katyperry) on