Independent agency Above+Beyond has been appointed by Meantime Brewing Co as its lead creatives with no pitch, handing them responsibility for developing strategic and creative services provision for the craft brewer.
This work will include creation and delivery of advertising and content-led marketing initiatives alongside packaging and design for a new brand platform.
Rich Myers, retail and marketing director, said, “We’re on a mission to change the way people think about beer, and we’ve been on the look-out for a strategic and creative partner to help us do that. Above+Beyond’s experience of working with disruptive businesses, their passion, smarts and agility has been a winning combination for us.”
Zaid Al-Zaidy, chief executive officer of Above+Beyond commented, “Meantime is the pioneer of modern British beer and we have fallen in love with the company’s passion, openness and dedication to brewing deliciousness. This is a dream client for the agency and we can’t wait to help them realise their ambitions. And of course, we’ve found yet another reason to come to work.”
Above+Beyond specialises in a modular approach to creative development which allows it to ‘create multiple executions for multiple moments across all platforms.’