A number of big brands - including Oreo, Google Play Music and Honda - have created 360-degree videos this year to dip their toes into virtual reality. One of the latest brands to do so is Carnival Cruise Line, which recently enlisted the help of YouTuber Zach King to give viewers a 360-tour of its newest ship, the Carnival Vista.
Created by Arnold Worldwide and virtual reality production company Bipolar Id, the 360-degree videos feature King – who is known for his “digital sleight of hand” videos – as he gives viewers a tour of the ship’s features, like its Lido Deck, Dr. Seuss Bookville and Kaleid-O-Slide at WaterWorks park. The videos also feature special effects, optical illusions and “Easter egg hunts.”
“There are certain life experiences you simply can’t appreciate unless you’re actually there, and being aboard a Carnival ship in the middle of the ocean, surrounded by open water, blue sky and a seemingly endless variety of totally original, laughter-inducing activities is certainly among them,” said Jim Elliott, global chief creative officer at Arnold Worldwide, in a statement. “So in that respect, applying 360 technology to the launch of the Carnival Vista is a complete no-brainer. With this series, we’ve really only begun to scratch the surface of what’s possible with VR. But for the moment, there’s really no better way to experience the magnificence of Carnival Vista without climbing aboard the real thing."
The campaign, which has been voted by readers as US Creative Work of the Week, is being distributed on Facebook, YouTube, and Carnival’s website.
Carnival: Carnival's Vista Effect with Zach King by Arnold WorldwideAdded 05 October 2016
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